New Delhi, 30th May, 2016 – Driving on its vision for the future of communications, Sony India today unveiled its all new “X” series smartphones with the launch of – Xperia X and Xperia XA. These advanced smartphones are designed to further elevate the smartphone experience for its consumers.
First “X” Series smartphones: Xperia X and Xperia XA
The Xperia X series embodies Sony Mobile’s new brand vision through adding new layers of intelligent technology across popular and acclaimed Xperia features: camera, battery and design, to make every day smarter and simpler.
Predicting the unexpected is difficult, but not impossible – the next generation Xperia camera takes spontaneous capture to another level allowing you to shoot in sharp focus, even for spur-of-the-moment shots. The quick camera makes it easier to capture split-second scenes. Start-up is twice as fast and shots are captured at blink-of-an-eye speed, so you can go from stand-by to capture in approximately 0.61 seconds. The all-new Predictive Hybrid Autofocus in Xperia X is developed in close collaboration with Sony’s αTM camera engineers; it lets you choose your subject and then predicts its motion, so you can capture the action in perfect focus, free from blur.
Display And Design
As part of their unified design concept, Sony designers researched premium materials, texture and curvature for the most natural palm fit. Both Xperia X and Xperia XA brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand. Xperia XA features a stunning edge-to-edge display to integrate seamlessly into your life.
Battery
Advanced features require the battery stamina to match, and Xperia X series incorporates Sony’s smart battery management to deliver up to two days battery life1. Not only will it keep your phone running for longer from one charge. Xperia X and Xperia XA benefits from a battery lifespan that’s up to twice as long with Qnovo’s Adaptive Charging technology2 and Sony’s smart battery management system.
Processor
Both phones are powered to make the most of their advanced capabilities, with Xperia X featuring the 64 Bit Qualcomm® Snapdragon™ 650 processor and Xperia XA featuring the 64 Bit MediaTek® MT6755 Processor for ultra-fast connectivity.
Camera
A mobile camera experience unlike any other, Xperia X offers 1/2.3” 23MP camera, 24mm wide Sony’s award-winning G Lens, 13 MP Extra high sensitivity wide angle front camera with Sony Exmor RS™ makes it your perfect companion to click selfies under any light conditions
Xperia XA also produces perfect selfies and groupies with 88 degrees wide angle which allows you to capture more in the frame. The low light technology and extra sensitivity in tough conditions packed with Xperia XA is a treat for selfie lovers.
| Model | MRP | Colour | Availability |
| Xperia X | Rs. 48,990 | 7thJune, 2016 onwards | |
| Xperia XA | Rs. 20,990 | Third week of June, 2016 |
About Sony India Pvt. Ltd.
Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.
To learn more, please visit: http://www.sony.co.in
