June 23, 2024

New Delhi, India (9th November 2016) – The Taiwanese leader in mobile technology, ASUS expanded their Zenfone 3 series with the launch of Zenfone 3 Max today in India.  The stunning smartphone will be able in two sizes, 5.5 inch (ZC553KL) and 5.2 inch (ZC520TL) priced at Rs. 17,999 and Rs. 12,999.

The Zenfone 3 Max combines beautiful aesthetics with uncompromising build quality to create an exceptional user experience. The smartphone has a  2.5D contoured glass touchscreen in a finely sandblasted full – metal, aluminum alloy – body with brilliant diamond cut chamfered edges, matched around the back by a gently curving rear cover that feels natural to hold. The display is surrounded by a slim, 2.25mm bezel that gives it a high 75% screen to body ratio enhancing the sleek look of the phone while minimizing bulk, giving users as large a screen for as compact a phone size as possible.


A good news for all photography enthusiasts, Zenfone Max 3 features 16MP rear camera and 8MP front camera (5.5” ZC553KL) and 13MP rear camera and 5MP front camera (5”2 – ZC520TL) that deliver crystal clear images. ASUS’s PixelMaster camera captures beautiful, high – resolution photos with zero shutter lag and is loaded with powerful camera modes to capture every precious moment. The Backlight (Super HDR) mode lets users see clearly through daytime shadow. Apart from this, Super Resolution captures multiple shots simultaneously for a single photograph with stunning 64MP (5.5” – ZC553KL) / 52MP(5.2” – ZC520TL) detail and Low light mode takes clear and bright photos, even in poor lighting.

The smartphone features an extremely high capacity 4100mAh lithium – polymer battery, allowing users to use the phone for a full working day and beyond. It also doubles up as a fast – charge power bank for charging other devices. The product comes with inbox OTG cable for reserve charging and File Transfer. Zenfone 3 Max weighs only 148 grams(5.2” – ZC520TL) and 175 grams(5.5” ZC553KL) and up to 8.5 mm thick at the sides, making it one of the lightest and most compact smartphones with a battery that is more than 4000 mAh in capacity. To optimize performance, the smartphone also offers five selectable power modes that enable users to regulate their usage according to their needs – Performance mode, Normal mode, Power Saving mode, Super Saving mode and Customized mode.

For security purposes, Zenfone 3 Max has a fingerprint sensor that is conveniently positioned near the top of the rear panel, allowing the user’s index finger to rest naturally upon it. The fingerprint sensor allows rapid locking or unlocking of the phone, and can also be used for authentication by other apps. The sensor functionality is integrated with the camera as well, allowing you to double tap to open the PixelMaster Camera app, and a single tap to capture the photos. It registers up to five separate fingerprints, and accurately detects fingerprints regardless of the orientation of the finger on the sensor in as swiftly as 0.3 seconds.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “We understand the needs of the mobile consumers who are constantly on the move and require access to everything at the tip of their fingers. Through Zenfone 3 Max we have been able to combine high – end aesthetics, a great photography experience, as well as a battery that ensures that users can enjoy their smartphone experience for longer durations without having to look for a plug point.”


ASUS Zenfone Max 5.5 (ZC553KL)

Zenfone 3 Max (ZC553KL) is equipped with Qualcomm Snapdragon 430 64 – bit octacore processor. Together with an Adreno 505 graphics processor, the smartphone provides a greater responsiveness and ability to run graphically demanding games.

With the 4100mAh and power efficient processor, Zenfone 3 Max allows extended use of the phone with up to 38 days of standby time on 4G, 17 hours of talk time on 3G, 72 hours of music playback, 18 hours of video playback and 19 hours of Wi – Fi Web browsing designed specifically to meet the demands of the mobile user.

The 16MP f2.0 camera of the Zenfone 3 Max ZC553KL features triple technology autofocus system which ensures a superfast focus time of 0.03 seconds – laser, phase detection and conventional contrast detection for continuous auto – focus – into one harmonious system that automatically selects the best one depending on the subject, lighting and range. When shooting handheld videos with Zenfone 3 Max (ZC553KL), an electronic image stabilization (EIS) system counteracts hand movements to ensure the resulting videos are stable and shake – free.


ASUS Zenfone 3 Max 5.2 (ZC520TL)

Powered by a 64 – bit quad – core processor, a Mali T720 graphics processor and a 3GB RAM Zenfone 3 Max (ZC520TL) delivers outstanding mobile performance.

With its powerful battery, the smartphone is able to provide up to 30 days of standby, 20 hours of talk time on 3G, 18 hours of Wi – Fi browsing on 4G/LTE, 87 hours of music playback and 15 hours of video playback.

The 13MP/5MP (back and front) PixelMaster cameras of Zenfone 3 Max (ZC520TL) are packed with features that are designed to help you faster in any environment, and shoot better, clearer, more color – accurate photos. The camera has an f/2.2 – aperture lens that captures beautiful, high resolution photos with zero shutter lag.

Zenfone 3 Max ZC520TL is available from today in all the major E – tailers and Retailers in India. Zenfone 3 Max ZC553KL will be available by the end of November’16. Both the models will be available in 3 colors – Titanium Gray, Glacier Silver and Sand Gold.




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