June 23, 2024

Metz, a Germany based consumer electronic company, acquired by Chinese behemoth, Skyworth Electronics, has entered the Indian market today. During brand launch of Metz, the company also introduced premium sets of television in OLED – 4K Android, 4K Android, Android and Analog categories. The company launched six models of TV sets – M65S9A-OLED 4K UHD Android TV, M55G2 & M43U2-4K UHD Android TV (Also Available in 50”), M40E6 – FHD Android TV (Also Available in 32). Metz brand televisions will be made available across different formats of distribution network.

Along with Premium Models of Metz, the company also showcased its high end consumer goods such as Refrigerators, Washing Machines, Air-conditioners, Water purifiers etc. The company also announced that Metz brand has been acquired by Skyworth, Shenzhen based Chinese flagship company, the 5th largest maker for LED TVs in the world.

Metz brand brings to Indian consumer high innovation, technologically advanced, with high quality engineered LED televisions, which include M65S9A, the premium model of OLED 4K UHD Android TV, powered with wide colour gamut, enhanced local dimming with subtle gradations and brightness. The TV is equipped with latest AI technology offering 500nits super bright panel and digitally enhanced picture quality. It is powered by Android 8.0 operating system with 16GB ROM expandable upto 128GB. The 65-inch TV allows users to access apps like Netflix, YouTube etc directly onto the TV. It features Home wind Front Mount speaker and also includes Wi-Fi, Google Play, three HDMI ports, and two USB ports for connectivity. Available in 65inch, M65S9A has been priced at Rs 2,98,490.

The 4K UHD Android TV – M43U2, M50G2 and M55G2 are priced at Rs 48,990, Rs 54,790 and Rs 65,690 respectively. All of them are designed to provide smart user experience, allowing users to access all their entertainment content in one place. The model M50G2 and M55G2 are elegantly crafted with metallic design. The add on feature of these models are its Powerful 3D game Engine, bringing a game lover a smart viewing experience. Along with gaming, these models are equipped with entertainment apps such as Netflix and YouTube. The AI equipped TV sets, brings theater like experience with its richer sound for a stronger, rumble effect to the movies and games. It features Wi-Fi, Google Play, three HDMI ports, and two USB ports for connectivity.

In addition, the company also unveiled HD Android TV which is available in both 32 inch and 40 inch panel. The M40E6 model offers Full HD viewing experience whereas M32E6 is and HD TV. Equipped with thundering sound, clear picture quality and giving vibrant colors, these models are a smart entertainment package. The new TV range is designed simple and elegant providing a seamless transition from one scene to another. In terms of connectivity, the TV offers three HDMI, one USB and produces 8*2W RMS audio output. Add on feature, Dolby technologies bring the television a new era of quality sound. The 32 and 40 inch TV is available for Rs 29,790 and Rs 35,990 respectively.

Metz brand also launched smart home appliances, with unique features, integrated with its advanced technology television.

Johnny Wang, President, Skyworth & Metz Overseas said, “We being one of the flagship company in LED TVs market in China are happy to acquiring Metz, a famous German brand, backed with German innovative and advanced technology. Along with the acquisition, it is also a great announcement to enter in India which is third largest market in the world for LED TVs. With burgeoning middle class, increase in high disposal income, steady and confident macro and micro Indian economic condition, and with increase in TV viewership India market for LED Televisions is poised for substantial growth. Entering in the market at this time, Skyworth and Metz aims to provide the highest customer satisfaction with technologically advanced products, high quality and value for money.”

Elaborating on the launch, Mr. Amitabh Tiwari, CEO, said “Metz brand is technologically advanced and innovative brand, with German engineering perfection. Under the global expansion plan for Skyworth, the launch of Metz brand in India, is very strategic decision. Indian Market is now ready for technologically advanced premium models of LED TVs, and high end appliances. We are very confident that contemporary design, technology, product innovation, the value delivery by Metz brand, will be a great success in Indian Market. Metz brand will be made available across all formats of distribution network for ease and convenience of buying.”

Commenting on the launch, Mr. Gopal Adhikarla, Director said“Indian consumers are opting for advanced technology, high quality and premium products in LED TV and appliance category. Metz and Skyworth will delight the aspiring Indian consumer by delivering it at a great value. We have expertise in understanding customer needs, designing and integrating technology in the product for highest customer expectation. We will be making our quality products in highly reputed and well spread out – multiple formats of distribution network, with attractive financing schemes, will ensure ease of buying. We will match high speed delivery of product with efficient after sales service for fastest installation in the industry, to delight our customers. Metz and Skyworth will relentlessly focus on delivery of highly innovative, technologically advanced products across LED Televisions and Smart appliances. 

Bundled with precise picture, colour quality, simple look and easy-to-use smart features, the new range allows consumer to access all content in one place. Please find below the specifications of the models.

SeriesSizePriceKey Specifications
M65S9A65 Inches 2,98,490 OLED, Android TV 8.0, Google AI,4K UHD,HDR10, DTS Trusurround, Netflix, YouTube,
M43U243 Inches 48,990 OLED, Android TV 8.0, Google AI,4K UHD,HDR10, DTS Trusurround, Netflix, YouTube,
M50G250 Inches 54,790 Android TV 8.0, Google AI, 4KUHD,HDR10, DTS Trusurround, Netflix, YouTube, All Metal Design
M55G255 Inches 65,690 Android TV 8.0, Google AI, 4KUHD,HDR10, DTS Trusurround, Netflix, YouTube, All Metal Design
M32E632 Inches 29,790 Android TV 8.0, Google AI,HD, DTS Trusurround, Netflix, YouTube, Fullscreen Design
M40E640 Inches 35,990 Android TV 8.0, Google AI,FHD,HDR10, DTS Trusurround, Netflix, YouTube, Full Screen Design

About Skyworth

Skyworth, Consumer and durables major from China, 5th largest manufacturer of LED Television in the world, with a sales revenue of more than HKD 50 billion unveils its latest range of LED television.  Skyworth a clear market leader in China by virtue of its quality, performance and durability, has an attractive range of LED television with unique features, such as true-to-life picture clarity and high quality sound. Having expanded into key global markets such as Asia, Africa, USA and Europe, Skyworth’s with relentless focus on quality, integration of latest technology and innovation, and its widest range of products, makes Skyworth brand television the first choice. With distribution network size of more than 500nos, Skyworth will emerge as a winner.

About Metz:

Metz, a premium German brand, acquired by Skyworth in 2015, is unveiling its premium range LED TVs and of appliances, including Refrigerators, Washing Machines, Air conditioners and smart appliances.  Metz brand range of UHD, OLED with advanced technology of AI will be made available in all formats of distribution network in India. With credible history of more than 80 years of German legacy of innovation, cutting edge technology, unique design, performance and durability, Metz is going to deliver the best value proposition. Meeting the aspirations of Indian customers for latest technology products at best value will be the Hall mark of Metz brand in India.

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