June 13, 2024

Fire-Boltt- India’s No.1 smartwatch brand*, announces the launch of its latest smartwatch – Cobra, the first from its ‘Outdoor’ series. This rugged timepiece comes with a huge 1.78-inch always-on AMOLED display with 368*448 pixels resolution, providing an outstanding visual experience to the users. Designed especially for outdoor enthusiasts, Fire-Boltt Cobra has been passed through a series of toughness tests to withstand even the most challenging and thrilling environmental conditions like dust, water splashes, pressure, etc. A perfect match made between rugged looks and outstanding features; this Bluetooth calling smartwatch will be exclusively available on Flipkart & Fireboltt.com from 31st January onwards at an introductory price of INR 3499.

The all-new Fire-Boltt Cobra exudes toughness from the inside out. Its three-layered body composition is lightweight yet high in strength and resistant to corrosion. The smartwatch is equipped with a solid internal structure with a high-strength metal frame that upgrades the watch’s defence structure and makes it ready for the thrill of the outdoors. While the solid body of the smartwatch tackles outdoor activities with ease, its skin-friendly silicon strap with a sweat-wicking design ensures it stays dry and sits comfortably on the user’s wrist. Inspired by the spirit of military and nature, the smartwatch comes in 4 striking colour variants- Solid Green, Solid Black, Camouflage Green, and Camouflage Black.

Fire-Boltt Cobra seamlessly combines technology with a bold design which is reflected in its 123 sports modes and intelligent sports algorithm feature that helps in tracking down even the minutest of details of your workout sessions. The smartwatch is equipped with an inbuilt mic & speaker and supports Bluetooth calling which comes with HIFI audio quality. With the availability of a quick dial pad on the watch, the users can make, reject or accept calls on the go. It also has a call log function which lets you save a few important contacts on the watch itself. Another striking feature of the smartwatch is its powerful battery which lasts up to 15 days on a single charge. If used in battery saver mode, the Fire-Boltt Cobra can keep running tirelessly for up to 30 days.  Moreover, the smartwatch comes with a 60 Hz high refresh rate and 500 Nits brightness, making the smartwatch experience more seamless for the users.

Commenting on the launch, Aayushi Kishore and Arnav Kishore, Co-Founders of Fire-Boltt, said“At Fire-Boltt, innovation is at the very centre of all the initiatives we undertake. The Cobra smartwatch is one of its kind innovation from the all-new outdoor series by Fire-Boltt. It is a reflection of our continuous hustle to provide people with the best of products & innovation that not only is up to mark but also a testament for all the adrenaline enthusiasts to follow their passion without compromising on style or price points. Our success has been the result of the increasing trust our customers have in us that motivates us to continue to serve them with the best options in the market.”

The smartwatch is equipped with a Voice Assistant feature which lets users to set alarms or reminders on the go. It also comes with 24/7 dynamic heart rate monitoring, female health care, sleep monitoring and SpO2 monitoring. It is further complimented by a camera and music control option with multiple watch faces along with a layout customisation option to unleash one’s creative side. Rated IP68 for water resistance, the smartwatch can easily handle accidental water splashes and strenuous workouts in the gym. With in-built games and app support system the smartwatch never lets anyone have a dull moment. The smartwatch also gives periodical health reminders, weather forecast, alarm clock, timer and stopwatch that allows user to fully utilise their time outdoors.